Business Gowth: Simple, Doable...Effective

Branding, Positioning, Differentiation, Sales Strategy and Skills, Marketing

Retail and Business to Consumer Sales...

If your event attendees want to grow their sales and profits, and you want a speaker focused on helping you achieve your event goals and objectives, you want to bring in differentiation specialist  Larry Mersereau, CTC.

Your audience of business owners, marketers and sales professionals will take home simple, doable... effective business growth strategies and tactics they can use immediately, plus  a dose of motivation to go back and put them into action;

               • Sales Growth, Retention...Loyalty
                    • Branding, Differentiation, Positioning                    
                          • Personal Branding - Positioning for Leadership


His keynote/general session programs and breakout sessions are always content-rich, engaging and interactive. Larry will give your attendees real-world information and ideas they can use immediately to bring in more business (and take home more money!). 

STAND OUT! Differentiate or Disappear is Larry's most popular program based on his book [by the same title]. Why should I buy from you? With so many options, local and online... some offering a lower price... you have to stand out from the crowd. Brand differentiation is key to business success in a crowded market, so they’ll learn specifics they can apply to their own unique situation to stand out. They'll learn about positioning - how to set themselves apart from the many competinng options, both local and online. It makes a great general session/keynote presentation, or a nuts-and-bolts education session.

The Moment of Truth is all about turning shoppers into buyers. You spent a lot of money and energy to get face to face with your prospect. Wouldn't it be a shame to leave empty-handed...or to just have them buy once and never return? This one is is for any group of people who are responsible for their organization’s sales. Whether you hire and train a sales team… or you ARE your sales team you’ll learn how to sell systematically and sequentially (the way buyers think!). In retail, in the field, on the sales floor or on the phone, Larry will help participant close more deals and grow their sales and profits.

Post Card POWER  [Based on Larry’s book by the same title] This is about tapping the power of direct mail on a shoestring budget. Sure, all the attention is on social media and email today. But there’s still nothing like a good old post card to put your message in front of your target customer. It’s a format with no ‘blocked sender list!’ They will see your message. After this program, they won’t just see it. They’ll read it and respond. Don't turn your nose up at post cards - they can be the foot soldiers of your direct contact marketing campaign.

Retail Trends… And How They Affect YOU  It’s easy to get so caught up in the day to day battle of growing your smaller business that you lose sight of what’s happening in the retail picture nationally. We’ll look at some key trends that you may be ignoring (at your peril!) and how they will affect your business in the coming years, no matter how large or small you are. Don’t wait for the landscape to change so you have to react - get on top of change now and plan in advance.

Larry has addressed hundreds of associations and companies...

          Independent Laboratory Distributors Association • Advertising Specialty Institute
          Specialty Equipment Market Association • Decorative Plumbing and Hardware Association
          Specialty Tools and Fasteners Distributors Association • American Fence Association
          Nationwide Marketing Group • Professional Landcare Network (PLANET)
          Hearth, Patio and Barbeque Association • Ceramic Tile Distributors Association
          National Federation of Independent Business • Laboratory Products Association
          Manufacturers Resource Center • International Music Products Association(NAMM)
          National Association of Fire Equipment Distributors • NorthEast Spa and Pool Association
          Construction Industry Manufacturers Association • Western Regional Mortgage Brokers
          National Tour Association • Association of Progressive Rental OrganizationsNorth 
          International Smart Tan Network • Inc Magazine • National Auctioneers Association
          National Association of Pizza Operators • Floor Installation Association of North America
          American Rental Association • National Poultry and Food Distributors Association

          International Sign Association • Marketing Association of Credit Unions
          Diving Equipment and Marketing Association • America's Community Bankers
          American Society of Travel Agents • Mobile Enhancement Retailers Association
          National Telecommunications Cooperative Association • Million Dollar Round Table
          Outdoor Power Equipment Institute • Bowling Proprietors Association of America 
          Hospitality Sales and Marketing Association • American Automobile Association
          Print Services and Distribution Association • Florida Restaurant and Lodging Show
          National Bicycle Dealers Association • North American Retail Dealers Association
          American Bus Association • National Christmas Tree Association • Wellpoint Health Networks 
          United Association of Equipment Leasing • American Society of Association Executives



About Larry Mersereau:

Smart business owners, marketers and sales professionals know who to turn to for the ideas and insights they need to grow their sales and profits; Larry Mersereau, CTC. Niched as a differentiation specialist, he is the author of four books on the topic and a professional speaker who addresses dozens of audiences, in a broad range of industries every year. He’s the only speaker who shares the simple, doable… effective growth strategies and tactics that made his books so popular and have helped so many businesses and individuals succeed.

 
Contact professional speaker and author Larry Mersereau today. Email now or call (515) 987-6071 (normal business hours Central Time U.S.).



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"I think our members (and I as well) certainly found your presentation to be valuable and thought

provoking. In addition to the great content, your wit and humor made the after lunch keynote a

captivating one."

           Laboratory Products
           Association

"Your session had the right mix of visuals, anecdotes, note-taking and takeaways to make it meaningful for everyone."
     National Telecommunication
     Cooperatives Association

"You were outstanding and some of our executives commented that your session alone was 'worth the price of admission.'"
          Food Industry
          Association Executives


"I highly recommend Larry Mersereau's keynote programs for any group of practice owners and sales professionals who want to grow their books."
          NAIFA-IA

"WOW, what a presentation! You made GCSAA look like a hero with our industry clients."
          Golf Course Superintendents
          Association of America


"Your delivery was entertaining and informative, and definitely showed us your 'softer side.'"
          Oklahoma Governor's
          Conference on Tourism

"Larry, what a fabulous job you did. Thanks for making me look good."
          Texas Credit Union League


"Your presentation not only inspired the group, but actually gave them information and the tools they needed to succeed."
          National Poultry & Food
          Distributors Association

"Your presentation was full of much needed information and plenty of meat."
          Florida Association of
          Chamber Professionals