Larry Mersereau, Business Growth Speaker

Differentiate or Disappear

These presentations will help you deliver A Meeting They Can't Afford To Miss!


Why should I choose you? There are lots of other options out there, some less expensive, some easier to access, some more recognizable. If your marketing doesn’t give buyers good reasons why you’re their best option, they’ll move on to the next one.
Larry’s expertise in this topic is demonstrated in his popular book STAND OUT! His presentation will help you find your own unique differentiation points and use them to position your brand effectively in a crowded, often confused market.

Branding • Sales • Positioning • Differentiation • Loyalty

Larry's presentation based on his book STAND OUT!, which is about organizational branding,
has been so popular that audiences started asking for a program on Personal Branding.
This session is for the individual who wants to be known and wants to carry some level
of influence. If you want to get ahead at work, in your community and community
organizations and in your industry, this session will give you skills and steps you can
take immediately to STAND OUT from the crowd.
Personal Brand • Positioning for Success • Professional Development.


Developed specifically for leaders and emerging leaders in smaller organizations. This

program will help you identify the skills and traits you need to effectively lead and

motivate your team. You’ll learn how to position yourself as a leader and grow your

field of influence at work, in your community and in your industry. (A great program

for associations that want to encourage people to be their leaders of the future!)

Leadership Skills And Attitudes • Motivation • Communication • Influence

Marketing has changed since Larry authored the small business classic
Shoestring Marketing. This program will help you get up to speed in today’s
gigabit-paced world. From online and social media to email…even traditional 
media…you’ll see what you have to do to stand out in a confused market and
bring in more business. The notes and doodles you take down during this session
will help you grow your sales and profits for years to come.
Market Strategy • Online, Social and Traditional Media • Copy And Design

Whether you’re responsible for hiring and development of your sales team…or you
ARE your sales team…you’ll see exactly what to look for and develop if you want
more business. Depending on your audience, we can cover anything from hiring and
training to skills development and motivation. You’ll create unique differentiation
points that will help you stand out from the crowd and close more…and bigger deals.
Selling Skills • Sales Management • Sales Team Development and Motivation