Help your business partners grow...

Differentiate or Disappear

Distributors, Sales Reps and Managers...

When you want to boost sales, you bring in the differentiation specialist who has worked with thousands of business leaders, marketers and sales professionals… in a broad range of industries: Larry Mersereau, CTC. 

                                             Dealers  •  Distributors  •  Brokers
                                              Agents  •  Sales Representatives

They need to learn how to market effectively, sell intelligently, and keep their buyers coming back time and time again. 

               Larry Mersereau's programs are content-rich, engaging and interactive.
               All are custom-designed to help your event attendees increase sales.
               He is the only speaker who shares the simple, doable...effective strategies and
               tactics that have made is own business growth books so wildly popular.

Some of Larry's most popular busniess to business sales growth programs;

SALES for people who are responsible for business-to-business sales. Whether you hire and train a sales team… or you ARE your sales team, you’ll take home new ideas and insights that will help them hire, develop and BE more effective salespeople. In the field, over the counter, on the sales floor or on the phone, you’ll close more deals (and make more money!).

BRANDING -  Differentiate or Disappear is the popular program based on Larry’s latest book STAND OUT!. In a world where buyers want to commoditize suppliers and service providers, you have to stand out from the crowd. Your audience will learn how to differentiate their business-to-business sales organizations in a crowded market, complete with powerful branding, winning value propositions, positioning strategies and sales growth tactics.


Developed specifically for leaders and emerging leaders in smaller organizations. This

program will help you identify the skills and traits you need to effectively lead and

motivate your team. You’ll learn how to position yourself as a leader and grow your

field of influence at work, in your community and in your industry. (A great program

for associations that want to encourage people to be their leaders of the future!)

Larry's client list is like a 'Who's Who' of Associations and Companies

          American Express • Yamaha Motor Company • Managed Health Network
          EcoWater Systems • Southwest Securities, Inc • Meredith Publishing
          Promotional Products Association International • Travel Leaders Network
          Wellpoint Health Networks • Advertising Specialty Institute • Fastline
          RFC Franchising LLC • American Family Insurance • Uniglobe International 
          Best Western International • Nationwide Marketing Group • AFFLINK
          American Airlines • Interplay Productions • Catersource • Amadeus
          International Smart Tan Network • Milllion Dollar Round Table • Presto Foods
          Viking Sewing Machines • Upsher-Smith Laboratories, Inc • The Maytag Company
          International Dairy Queen • Merrill Lynch • Endless Vacation Magazine
          Inc. Magazine • Wanger Asset Management • Briggs Corporation
          Manufacturers Resource Center • AGFirst Farm Credit • Stag Parkway
          Handy Hardware Wholesale • Sunnybrook RV • True Value Hardware
          BioGuard, Inc. • United States Seamless Steel Siding • Fastline Publications

About Larry Mersereau:

Smart business leaders and marketers know who to turn to for the ideas and insights they need to grow their organizations; Larry Mersereau, CTC. Niched as a differentiation specialist, he is the author of four books on the topic and a professional speaker who addresses dozens of audiences, in a broad range of industries every year. He’s the only speaker who shares the simple, doable… effective growth strategies and tactics that made his books so popular and have helped so many businesses and individuals succeed.

 Click here to
Email Larry direct.

Download Larry's Brochure (.pdf)

"With today’s economic challenges your concepts are important as dealers look for real world ways to grow their business while managing their expenses."
               YAMAHA Motorsports

"I strongly recommend Larry and his PromoPower strategies to anyone who works with small business operators that are interested in growing their business."
               EcoWater Systems

"Thank you for taking time to study our industry and our company. Using real life examples from their peers really drove home a point and showed our dealers just how interested your are in their business."
               Viking Sewing Machine

"Wow! You impressed the socks off our suppliers with your dynamic presentation. I can tell you that you were talking to a very diverse and often opinionated group of folks and you WOWED them. Nice Job."
               Stag-Parkway, Inc.

"Evaluations from participants and myself gave you rave reviews."
               Wanger Asset

"We have completed our follow up research, and your presentation was consistently rated as 'the best.' Your hands-on approach and realistic sales advice in today's turbulent retail environment obviously hit the spot."
               Hawaii Travel Exchange