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Presentations and Entertainment by Larry Mersereau

Sales Growth Presentations...

If your event attendees want to grow their sales and profits, and you want a speaker focused on helping you achieve your event goals and objectives, you want to bring in differentiation specialist  Larry Mersereau, CTC.

Your audience of business owners, marketers and sales professionals will take home simple, doable... effective business growth strategies and tactics they can use immediately, plus  a dose of motivation to go back and put them into action;

His keynote/general session programs and breakout sessions are always content-rich, engaging and interactive. Larry will give your attendees real-world information and ideas they can use immediately to bring in more business (and take home more money!). 

STAND OUT! Differentiate or Disappear [Based on Larry’s book by the same title.] Why should I buy from you? There are dozens of other options, some local, some online. They all say they offer pretty much the same things you do…some at a lower price. What makes you so special?
In this interactive program, you’ll take a fresh look at how to market your brand and move prospects up your Brand Ladder. Whether you’re a distributor, a manufacturer, or sell directly to consumers, it’s important position your company and products to stand out from the crowd of options. You’ll learn the Four Market Positions. You and each of your competitors are in one of them right now. (If you don’t know which position you’re in right now, this segment alone will be worth the trip to this year’s event!)
We’ll look at your brand presence; online, on social media and in the real world. What you say, where you say it, and who you want to see it should guide all marketing investments. So we’ll look at planning before spending so you get the biggest bang for every buck or minute spent.
“What you say” will help you create new headlines, maybe a new tag line…definitely new selling points you’ll use across platforms and in sales conversations. Your notes from this session will be a gold mine for years to come. Don’t miss it!


Selling from a Position of POWER Whether you’re responsible for hiring and development of your sales team…or you ARE your sales team…you’ll see exactly what to look for and develop if you want to grow your sales.
In this session you’ll learn the Five Traits of a Sales Superstar. With each trait we’ll look at sales specifics that apply in the showroom, at the show, online or over the phone. Paramount is controlling the sales conversation. There’s a series of steps you should go through…in sequence…if you want to move the prospect inexorably towards ‘I’ll take it.’ Let the prospect take control and pull you out of the sequence and your odds of making the sale go down drastically! You’ll work on your own unique differentiation points ‒ points you’ll use in your sales conversations to stand out from the crowd of competing options. Get your team and yourself back to some basics that too many ignore. Don’t miss this session.

Larry has addressed hundreds of associations and companies...

          Independent Laboratory Distributors Association • Advertising Specialty Institute
          Specialty Equipment Market Association • Decorative Plumbing and Hardware Association
          Specialty Tools and Fasteners Distributors Association • American Fence Association
          Nationwide Marketing Group • Professional Landcare Network (PLANET)
          Hearth, Patio and Barbeque Association • Ceramic Tile Distributors Association
          National Federation of Independent Business • Laboratory Products Association
          Manufacturers Resource Center • International Music Products Association(NAMM)
          National Association of Fire Equipment Distributors • NorthEast Spa and Pool Association
          Construction Industry Manufacturers Association • Western Regional Mortgage Brokers
          National Tour Association • Association of Progressive Rental OrganizationsNorth 
          International Smart Tan Network • Inc Magazine • National Auctioneers Association
          National Association of Pizza Operators • Floor Installation Association of North America
          American Rental Association • National Poultry and Food Distributors Association

          International Sign Association • Marketing Association of Credit Unions
          Diving Equipment and Marketing Association • America's Community Bankers
          American Society of Travel Agents • Mobile Enhancement Retailers Association
          National Telecommunications Cooperative Association • Million Dollar Round Table
          Outdoor Power Equipment Institute • Bowling Proprietors Association of America 
          Hospitality Sales and Marketing Association • American Automobile Association
          Print Services and Distribution Association • Florida Restaurant and Lodging Show
          National Bicycle Dealers Association • North American Retail Dealers Association
          American Bus Association • National Christmas Tree Association • Wellpoint Health Networks 
          United Association of Equipment Leasing • American Society of Association Executives



About Larry Mersereau:

Smart business owners and marketers know who to turn to for the ideas and insights they need to grow their organizations; Larry Mersereau, CTC. Niched as a differentiation specialist, he is the author of four books on the topic and a professional speaker who addresses dozens of audiences, in a broad range of industries every year. He’s the only speaker who shares the simple, doable… effective growth strategies and tactics that made his books so popular and have helped so many businesses and individuals succeed.

 
Contact professional speaker and author Larry Mersereau today. Email now or call (219) 309-3661 (normal business hours Central Time U.S.).


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"I think our members (and I as well) certainly found your presentation to be valuable and thought

provoking. In addition to the great content, your wit and humor made the after lunch keynote a

captivating one."

           Laboratory Products
           Association

"Your session had the right mix of visuals, anecdotes, note-taking and takeaways to make it meaningful for everyone."
     National Telecommunication
     Cooperatives Association

"You were outstanding and some of our executives commented that your session alone was 'worth the price of admission.'"
          Food Industry
          Association Executives


"I highly recommend Larry Mersereau's keynote programs for any group of practice owners and sales professionals who want to grow their books."
          NAIFA-IA

"WOW, what a presentation! You made GCSAA look like a hero with our industry clients."
          Golf Course Superintendents
          Association of America


"Your delivery was entertaining and informative, and definitely showed us your 'softer side.'"
          Oklahoma Governor's
          Conference on Tourism

"Larry, what a fabulous job you did. Thanks for making me look good."
          Texas Credit Union League


"Your presentation not only inspired the group, but actually gave them information and the tools they needed to succeed."
          National Poultry & Food
          Distributors Association

"Your presentation was full of much needed information and plenty of meat."
          Florida Association of
          Chamber Professionals